×
178
Fashion Jobs
AESOP
Retail Consultant | Part-Time (30 Hours) & Full-Time | Aesop City of Stockholm
Permanent · STOCKHOLM
ASICS
Sales Representative
Permanent · Stockholm
PUMA
Senior Key Account Manager Sportstyle Nordic
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert Full-Stack 3d Garment Specialist
Permanent · Stockholm
Published
Jun 20, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Prada: Logo light on a Mediterranean beach

Published
Jun 20, 2021

Light-hearted logomania at Prada, where the arrival of Raf Simons alongside Miuccia Prada has led to multiple expressions of the brand’s signature crest.


Prada - Spring/Summer 2022 - Menswear - Milan - Photo: Prada

 
Most notably on Sunday in the latest menswear show video from the Milan fashion house, whose opening image was the back of a youth wearing a black nylon jerkin and golf hat, each bearing a logo – on his back the rope-enclosed logo; on the hat the signature inverted triangular metallic version. When seen from the front, the model completed his look with micro shorts, black socks and matching town-shoes.
 
The next look, topped by a samurai version of the golfer hat, also boasted a pocket logo at the back. Over-the-shoulder bags – in a cut reminiscent of As Four – came embossed with a blown-up logo – Prada Milano.

Indeed, the overriding message was logos – seen on mini leather bucket totes, pink sweatshirts, and miniature cable-knit breastplate sweaters. One recalls that in Raf’s first collab with Miuccia, they turned the logo triangle into an earring.


The show setup - Photo: Prada


 
When it came to tailoring, the jackets were far less abbreviated – so much so that they ended well below the micro shorts with which they were paired.
 
Back when she was still a single designer, Miuccia preferred multicultural musical mashups courtesy of sound architect Frédéric Sanchez. Now that she is hitched up with Simons, a fan of techno, the soundtrack this season was gurgling industrial beats. Which somehow did not seem terribly Prada.


Prada - Spring/Summer 2022 - Menswear - Milan - Photo: Prada


In a great visual sleight of hand, the cast initially marched in a brick red passage, before suddenly exiting this temporary work of land art and strolling onto a Mediterranean beach. Again the key look was micro shorts worn beneath Super 100 wool blazers – rolled up to the elbow, disco dragoon style. Just weeks after Netflix paid homage to Halston with the launch of its new series.

Highlights for Spring/Summer 2022 at Prada included rather divine leather after-hours rock-star biker jackets in yellow or red; a great series of stencil-pattern summer shirts, and graphic beach party tops, worn with matching fabric bags and loafers. Which the boys then wore into the sea, jumping about on bright red floating docks in the water.


The show setup - Photo: Prada


 
All told, this was a perfectly competent collection, which felt, however, as if it were made by two designers trying too hard to be commercial. Quite frankly, the concept of marrying two such major fashion design leaders as Miuccia and Raf has not led to any kind of explosion of ideas, more a plethora of logos. The creative yeast has still yet to really rise in their collective cake.
 
As a result, the show and collection felt, well, rather flat.

Copyright © 2022 FashionNetwork.com All rights reserved.