×
189
Fashion Jobs
H&M
Project Manager – New Business Development at h&m Home
Permanent · Stockholm
H&M
Experience Design Director/Product Area Lead Designer For Customer-Facing Products
Permanent · Stockholm
LEVI'S
Key Account Manager
Permanent · Stockholm
H&M
Product Owner (Functional Lead) - Core HR Processes
Permanent · Stockholm
H&M
Product Area Manager - Inspire & Discover (Customer Domain)
Permanent · Stockholm
H&M
Product Area Manager – Evaluate & Decide (Customer Domain)
Permanent · Stockholm
H&M
HR Business Partner to h&m Group Business Tech
Permanent · Stockholm
H&M
Production Manager to h&m Global Marketing & Communications
Permanent · Stockholm
H&M
Software Engineers With Adobe Campaign Skills to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Chemical Compliance Specialist Cosmetic Products
Permanent · Stockholm
H&M
3d Business Expert - Competence Lead to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner For One of The Style Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Product Owner to Global Connectivity, h&m Group
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Cross Delivery Coordinator to Sap Test Management, h&m Group
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Head of Expansion & New Business - h&m Beauty
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
H&M
Product Area Analyst For Customer Commerce Delivery @h&m Business Tech
Permanent · Stockholm
H&M
Product Owner to Store Lifecycle
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Information Security Specialist
Permanent · Stockholm
By
Reuters API
Published
Dec 1, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Prada sees second-hand fashion as opportunity, weighs partnerships

By
Reuters API
Published
Dec 1, 2021

Italian fashion group Prada sees opportunity in the booming second-hand fashion sector which it can develop both in-house and through partnerships, marketing chief and heir designate Lorenzo Bertelli told Reuters.


Prada - Spring-Summer2022 - Menswear - Milan - © PixelFormula



The market for pre-owned chic bags and clothes has surged over the last three years, driven by younger, more environmentally conscious shoppers looking for affordable high-end goods. It is expected to reach 33 billion euros ($37.2 billion) in size this year after growing by 65% between 2017 and 2021, according to consultancy Bain.

This compares with 12% growth for brand new luxury goods. Some rival luxury companies are already exploring the sector. Earlier this year, French conglomerate Kering took a 5% stake in Vestiaire Collective, a leading platform for second-hand clothes and handbags.

Kering's star brand Gucci also formed a partnership with U.S.-based resale platform The RealReal last year. "Second hand is a strategy we have been investigating for more than a year," Lorenzo Bertelli, the eldest son of co- Chief Executives Patrizio Bertrelli and Miuccia Prada and the future brand leader, said in an interview at the Reuters Next conference aired on Wednesday.

"I cannot disclose too much but for sure second hand is there. We will take it as an opportunity.

"It can be a partnership with a player or it can be something more in-house, or both of them, a sort of hybrid solution like for e-commerce," he said. The heir to Prada's empire, who told Reuters he wants to keep the family-controlled group independent when he takes the reins in a few years, doesn't seem fazed by the future challenges of the ever-changing luxury sector. For that, he thanks his experience as a rally driver.

"Rallying and sport in general taught me a lot. (It) teaches you to never give up and also a lot of humility, in the sense that you have to learn," he said. "Sometimes sport is cruel, when you want to measure yourself."
 

© Thomson Reuters 2022 All rights reserved.