217
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Translated by
Nicola Mira
Published
Sep 17, 2021
Download
Download the article
Print
Text size

Prada to stage simultaneous twin shows in Milan, Shanghai

Translated by
Nicola Mira
Published
Sep 17, 2021

Two seasons of digital shows have greatly extended the horizon of fashion labels, making it hard for them to go back to a straightforward physical, localised format. Prada is returning to the Milanese catwalks this season, but will do so in an unprecedented format, staging twin shows at opposite ends of the planet. The Italian luxury label has in fact scheduled two simultaneous catwalk shows in Milan and Shanghai on Friday Sept. 24, to present its womenswear collection for the Spring/Summer 2022 designed by Miuccia Prada and Raf Simons.
 

A Prada look for summer 2021 - © PixelFormula


The shows will be held at the same time, at 3 p.m. CET in Italy and 9 p.m. local time in China. The looks presented will be the same in both continents, but the models and setting will be “complementary,” in order to offer “the same vision from two perspectives,” as Prada stated in a brief communiqué.

In both locations, it will be possible for the shows’ guest audience to follow live on giant screens the show taking place in the other city, while the two events will be simultaneously streamed on prada.com as a live montage, providing a third way of enjoying the shows.

Prada sees the event, labelled ‘Synchronic Views’ as “a celebration of both the uniqueness of the catwalk experience and of technology’s power to transcend borders and unite people. A celebration of fashion and community spirit.”
 

Copyright © 2024 FashionNetwork.com All rights reserved.