Première Vision Pluriel overhauls brand policy

By

Jean-Paul Leroy

Published
Sep 17, 2014

Goodbye Première Vision Pluriel, hello Première Vision Paris. Première Vision SA, which owns six Parisian trade shows that make up Plural, is renaming its various events in France and abroad.

The fabric trade show Première Vision has been renamed Première Vision Fabrics, while the yarns and fibers event Expofil has now been dubbed Première Vision Yarns. 

Le Cuir in Paris will henceforth be known as Première Vision Leather, while the fashion accessories event Modamont should now be referred to as Première Vision Accessories. 

Indigo, the textile design show will now go by Première Vision Design. And the fashion manufacturing rendezvous Zoom has been relabeled Première Vision Manufacturing. 

It’s a big shake-up, the first visible result being the creation of a single online portal, PremiereVision.com. Previously, the various shows’ websites were only connected by the umbrella site of Première Vision Pluriel.

Another name to disappear: the grand Parisian edition to be held at the beginning of 2015 will be known as Première Vision Paris, in accordance with the names already in place for the Chinese, American, Brazilian and Turkish (coming up in October) editions of Première Vision SA. 

Gilles Lasbordes oversees Première Vision Paris and its various shows. He successively supervised Expofil, Indigo and Modamont, before being appointed deputy general manager of Première Vision SA in early 2013. 

"We can communicate better though one brand than through ten," said Philippe Pasquet, president of the executive board of Première Vision SA. “You can see that with groups like P&G and many others, which simplify their brand portfolios.” 

"Through this new brand policy, we aim to increase our attractiveness, to up the traffic of visitors between the various events, to enhance the range across shows, and to streamline our image.”

“We will have on one side a global brand, an umbrella, which will spearhead our events," said Philippe Pasquet. 

"And within that umbrella, we make the most of our specific knowledge of each business, which we will not only maintain but improve."