×
230
Fashion Jobs
H&M
Business Expert to h&m Group Business Tech
Permanent · Stockholm
H&M
Business Analyst For The h&m Brand Customer Insights & Analytics Team
Permanent · Stockholm
H&M
Production Manager – m&c – Divided
Permanent · Stockholm
H&M
Production Manager – m&c – Divided
Permanent · Stockholm
H&M
Head of Merchandising eu Retail - & Other Stories
Permanent · Stockholm
H&M
Technical Product Owner – Loyalty Engine/CRM
Permanent · Stockholm
H&M
Product Owner – Topdown Planning Assortment
Permanent · Stockholm
MARC O' POLO
Sales Manager / Key Account Manager Scandinavia M/W/D
Permanent · STOCKHOLM
H&M
Senior Business Controller to h&m Sport
Permanent · Stockholm
H&M
Product Owner Within Circular Business Models
Permanent · Stockholm
H&M
Technical Product Owner For ci/cd Team
Permanent · Stockholm
H&M
Business Analyst h&m Sport
Permanent · Stockholm
H&M
Business Experts to Inventory Optimization
Permanent · Stockholm
H&M
Art Buyer - h&m Sport
Permanent · Stockholm
RITUALS
Senior Account Manager Wholesale Nordics
Permanent · Stockholm
H&M
Product Owner to External Group Communications, Business Tech
Permanent · Stockholm
H&M
Head of New Business Development - h&m Sport
Permanent · Stockholm
H&M
E-Commerce Operations Coordinator / Business Expert
Permanent · Stockholm
H&M
E-Commerce Business Analyst
Permanent · Stockholm
H&M
Data Analyst to a Data Driven Team in Business Tech
Permanent · Stockholm
H&M
Senior Agile Project Manager For Business And Tech Development
Permanent · Stockholm
H&M
Business Expert – Colleague Development & Growth
Permanent · Stockholm
Published
Jul 21, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

PrettyLittleThing launches body positive swim campaign

Published
Jul 21, 2021

Boohoo Group’s PrettyLittleThing has launched a swimwear campaign that goes to the heart of body positivity. It’s called ‘Swim Unfiltered’, supporting the #EveryBodyInPLT movement that helps to combat ‘beach body’ pressure.


PrettyLittleThing



The campaign features “real, relatable girls” and is shot entirely on an iPhone with models who are “proud to show off their bodies, including scars from Crohn's, stoma bags and stretch marks”.

PLT said the resulting images “embody body confidence and allow shoppers to see what the swimwear looks like on relatable models, breaking the mould and proving that every body is beach body ready”.

And the campaign tunes into a growing theme. The launch is linked to figures from the brand that reveals UK searches for ‘body confidence’ are up 1,330% in the past week alone, as women look for tips and tricks on how to feel more confident in the summer months. 

The study also pointed to TikTok videos using the hashtags #midsizefashion having received 334 million views, and #plussizefashion (868.4 million views), adding up to over one billion views “with the aim of empowering girls all over the world to be more body positive and confident”. 

Copyright © 2021 FashionNetwork.com All rights reserved.