Printemps Haussmann: the lingerie space has a new look

By

Anaïs Lerévérend

Published
Apr 10, 2016

Announced several months ago, the new lingerie space at Printemps Haussmann was finally inaugurated in early April. Going through a complete overhaul, the Parisian flagship has a new lingerie space.

The product segment has moved from the beauty/home building to the fashion building, on the sixth floor. The space is shared with the new bridal section, but the majority of the space belongs to lingerie. In all, 1,230 m² is occupied by lingerie.
 

The size is similar to before but the space has been completely rethought. In a not surprising Haussmannian style, about 20 brands will benefit from modernised shop-in-shops. The selection extends from accessible brands like Princesse Tam Tam, mid-range like Implicite, Barbara and Aubade, to luxury, where the Printemps is especially proud of the return of the brand Eres in this space.

There are also a space dedicated to loungewear and one dedicated to tights, bringing better value to these two segments then before. The atmosphere is warm and cozy, with parquet-style flooring and a few enclosed spaces for the more intimate brands.