Publicis and Wal-Mart launch a strategic partnership

French advertising group Publicis  and US retailer Wal-Mart Stores unveiled on Tuesday a strategic partnership that will give Wal Mart access to all of Publicis' agencies and resources.

"The relationship, which is not exclusive, went into effect on July 1 and initially applies to Walmart's US advertising and in-store creative for which Publicis will function as the primary Agency of Record," The two companies said in a statement.