Rapha launches customisable team kits

By

Barbara Santamaria

Published
Mar 6, 2019

UK brand Rapha has teamed up with software company Unmade for the launch of Rapha Custom, a new service allowing cycling teams to design their own custom kit.

“When launching Rapha Custom we looked to address some of the biggest constraints for groups of cyclists creating custom kit. The market was crying out for a design led and fully digital customer experience that was seamless in manufacturing and delivery,” commented Ed Clifford, head of Rapha Custom.

Customers can use an online tool to use the service, and choose from a range of options from layouts, prints, colours, reflective details  and zip shades to create a bespoke cycling kit. Customers can upload their own logos, and preview the designs on a model and on location.

The technology, developed by London-based Unamde also includes the automated manufacture of the products, making the process faster and cheaper.

“Unmade’s software provides us with a best in class system that is fully automated and integrated throughout the entire process,” Ed Clifford continued.

“At Unmade it is extremely important for us to work in partnership with forward-thinking brands who share our vision for creating real change within the fashion and sportswear industries, through bespoke experiences and collections that are both innovative and efficiently manufactured,” said Hal Watts, co-founder and CEO of Unmade. “Working in collaboration with the world leading cycle brand Rapha has allowed us to expand our capabilities from a knitwear focus into print.”

Unmade said Rapha can also use the software to offer time-limited designes for special editions and partner collaborations, as well as internally for prototyping.