Rebag introduces first-ever loyalty program

By

Jennifer Braun

Published
Jan 24, 2022

Rebag, the New York-based luxury resale platform specializing in handbags, has announced the launch of Rebag Rewards, its first-ever multi-tiered loyalty program. 

"We are excited to introduce our first loyalty program which allows us to give back to our customers who have supported Rebag from the start," said Rebag CEO and founder, Charles Gorra. 

"Since we began, our vision has been to fuel the circular economy and facilitate a sustainable cycle for luxury goods — our new program is built to support that by rewarding existing and incentivizing new resale buyers, sellers, and traders alike.”

The loyalty program offers various incentives at different levels — Bronze, Silver, Gold, and Diamond — based on the amount that a customer trades, sells, and/or buys over time. Perks may include a first look at new arrivals, early access to sales, free domestic shipping and returns, special annual discounts, plus surprise rewards such as invitations to events, gifts, and more. 

Additionally, members will earn points that can be redeemed toward future purchases, including one point for every dollar transacted. Points can be redeemed at checkout. 

Every 1,000 points provides $20 value towards purchases and rewards members must have a minimum points balance of 1,000 to redeem. At launch, Rebag will give all customers that qualify for Rebag Rewards 2,500 points or $50 USD to introduce them to the program.

A Rebag Rewards member's tier are based on lifetime transactions with Rebag and will remain active for members who transact (trade, buy, or sell) at least once in the preceding 12 months.

In December, Rebag raised $33 million in a Series E funding round, bringing the company’s total funding up to $101 million. Since its launch in 2014, the digitally native company has opened retail locations in New York, Los Angeles, Greenwich and Miami.