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Reebok and Adidas collaborate to launch Instapump Fury Boost
Reebok and Adidas are combining their technologies and launching a collaborative sneaker for the first time. Titled Instapump Fury Boost, the innovative shoe merges Adidas’ Boost exclusive technology with Reebok’s Instapump Fury silhouette.
Reebok first launched the Instapump Fury sneaker in 1994. At the time, the sleek sandal-like design stretched over a thin GraphLite shard that bridged a gaping split sole unit. With the revolutionary Boost technology from Adidas and other minor changes and upgrades, the new version is set to become a hit with the new generation of consumers.
“Instapump Fury Boost is exactly something we would have tried back in 1994 if we had the technology," said Steven Smith, designer of the Instapump Fury. “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of both brands' technologies.”
The Instapump Fury Boost will be released across three packs that salute the heritage of the Fury and Boost concepts. The exact look of the new shoes is being kept under wraps by the sportswear brands until its launch in the Fall Winter 2019.
The first of the trifecta, the Instapump Fury Boost Prototype will be available exclusively at AtmosCon Japan on 5 October with a limited number of only 50 pairs up for sale.
“When the Instapump Fury was released in 1994, there was no other athletic shoe like it. Even today, it feels ambitiously experimental. Now 25 years later, the Instapump Fury is ready for reinvention. Celebrating the legacy of the Instapump and the cushioning of adidas's Boost technology, the Instapump Fury Boost is here for a whole new generation,” said Kelly Hibler, general manager of Reebok Classic.
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