×
176
Fashion Jobs
AESOP
Retail Consultant | Part-Time (30 Hours) & Full-Time | Aesop City of Stockholm
Permanent · STOCKHOLM
ASICS
Sales Representative
Permanent · Stockholm
PUMA
Senior Key Account Manager Sportstyle Nordic
Permanent · Solna
H&M
Global Head of Marketing h&m Sport
Permanent · Stockholm
H&M
Project Leader For Material Certification And Material Trademark Within Group Compliance
Permanent · Stockholm
PUMA
Project Manager IT Sap
Permanent · Solna
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
H&M
Art Director – h&m Group Communications
Permanent · Stockholm
H&M
Data Analyst to Predictive Analytics Team @h&m Business Tech
Permanent · Stockholm
H&M
Data Analyst to an Inventory Optimization Team in Business Tech
Permanent · Stockholm
H&M
Business Minded Data Specialist to h&m Group
Permanent · Stockholm
H&M
Scrum Master (Service Now) to Support And Operations Toolings Team at h&m Business Tech
Permanent · Stockholm
H&M
we Are Looking For Business Intelligence Analysts to Group Expansion, h&m
Permanent · Stockholm
H&M
Business Intelligence Analyst
Permanent · Stockholm
H&M
Cyber Security Trainer
Permanent · Stockholm
H&M
Security Advisor
Permanent · Stockholm
H&M
h&m is Looking For a Business Expert For Allocation Precision
Permanent · Stockholm
H&M
Power bi Specialist to Kpi Dashboards Within Business Tech
Permanent · Stockholm
H&M
ai Learning & Development Manager
Permanent · Stockholm
H&M
Import-Export Manager to h&m Distribution Centre in Eskilstuna
Permanent · Eskilstuna
H&M
Scrum Master to Support & Operation Tooling, Monitoring & Insights Team at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert Full-Stack 3d Garment Specialist
Permanent · Stockholm
Published
Apr 12, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Return to offices in UK should boost beauty sector

Published
Apr 12, 2021

The reopening of non-essential shops in much of the UK on April 12 and workers back in their offices mark a big step in the return to normality. It seems that key product categories are likely to benefit.


As consumers go back to their offices, they'll be wearing more make-up and career clothing - Photo: Public domain/Pexels


New data reveals Britons are increasingly readying themselves for a return to the office, according to retail technology firm NearSt.  

This should be good news for formal categories such as suits, dresses, skirts and shoes with heels. But it's particularly interesting that at present it seems to be benefiting the beauty sector.

NearSt, which encourages consumers into physical stores by connecting their products to the people searching nearby, said shoppers have shown signs of wanting to re-inject some colour back into their beauty routines and also to get themselves office or social-life-ready.

“Searches for lipstick in the energising and positive shade of red” rose by 30% in the first two weeks of March, it said. And wider demand for make-up swelled. Searches for foundation rose 22%, eyeliner by 242%, highlighter by 266% and primer by 120%.

The data also showed that as well as wearing make-up, consumers have been investing in products that make them feel generally well groomed. Shoppers have increasingly hunted for razors (+66%), hair removal cream (+400%) and waxing strips (300%) on high streets locally. There has also been a burst of enthusiasm and appetite for fragrances, with perfume searches up 480%.

All that was identified by analysing localised product search data for England, Scotland and Wales through its platform.

The increased search activity follows official UK figures showing that more British people returned to their offices after schools in England reopened on March 8. The reopening of non-essential stores this month also means that not only are large numbers of retail workers returning to their jobs, but office workers connected to retail businesses are doing the same and other office workers will also be drifting back. That’s happening even though a hybrid office and home-based working model is likely to become the norm for many people.

“The pandemic has evolved many of our habits - from how we work, to what we wear, to how we shop.” saidNearSt co-founder, Nick Brackenbury.
 
“Loungewear replaced formalwear, slippers overtook heels and with minimal real life interactions, make-up increasingly made its way to the back of the bathroom cabinet. With many discovering untouched items have seen better days, this snapshot reveals a burst of activity as the loosening of lockdown started to take effect.
 
“Whether it was sharpening up our look for the school run or a return to the office, the data paints a picture of Zoom to groom.”

Copyright © 2022 FashionNetwork.com All rights reserved.