218
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Oct 11, 2022
Download
Download the article
Print
Text size

River island airs first-ever TV ad as party season looms

Published
Oct 11, 2022

Fashion retailers are going the extra mile to grab consumer attention this season and for River Island, that means a first-ever TV ad campaign.

 


The mass-market brand has just launched its ad that’s airing through to December — during what should be a shopping bonanza but is actually turning into one of the most challenging seasons for the fashion sector.

Called Don’t Let The Moment Go, it was directed by Emmy award-winner Christine Yuan.

The campaign is meant to celebrate the “joy of seizing every party moment” and focuses on three women enjoying a night out that isn’t quite what they expected.

Despite reports that consumers at present are focused on buying essentials, as well as clothing to keep warm at home, it actually pushes going-out styles with a focus on bright colours, occasion tailoring and high heels.

The assumption here is that despite tough times as inflation soars, people will still want to enjoy socialising this season and could be more likely to shop at a mass-market brand like River island.

The ad is appearing on Channel 4, as well as on All4 and ITVX.

Copyright © 2024 FashionNetwork.com All rights reserved.