×
341
Fashion Jobs
H&M
Product Owner For Loyalty Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Business Expert Within Allocation Precision
Permanent · Stockholm
H&M
Way of Working Specialist - Data & Analytics at h&m Business Tech
Permanent · Stockholm
H&M
Business Expert in Inclusion & Diversity to h&m Group Business Tech
Permanent · Stockholm
H&M
Product Owner – Gift Card Experience
Permanent · Stockholm
H&M
CRM Specialist E-Mail And Push
Permanent · Stockholm
H&M
Product Owner to Payments Area
Permanent · Stockholm
H&M
Project Leader to Business Unit Menswear
Permanent · Stockholm
H&M
Product Owner – Mobile Devices in Store
Permanent · Stockholm
H&M
Business Expert to Digital Product Data Carriers
Permanent · Stockholm
H&M
Product Owner Within Topdown Planning Regions And Markets to h&m Group
Permanent · Stockholm
H&M
Talent Acquisition Partner to Business Tech – h&m Group
Permanent · Stockholm
H&M
Global Head of SEO
Permanent · Stockholm
H&M
Product Owner to Customer Engagement Area at h&m
Permanent · Stockholm
H&M
Senior Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Team Responsible Operational Purchasing
Permanent · Stockholm
H&M
HR Specialist With Focus on HR Analytics to Business Tech HR
Permanent · Stockholm
H&M
Agile Program Manager Within Supply Chain
Permanent · Stockholm
H&M
Sustainability & Quality Manager to h&m Beauty
Permanent · Stockholm
H&M
Technical Product Owner to Integration And Api Enabling Team
Permanent · Stockholm
H&M
Business Expert / Legal to Checkout at h&m
Permanent · Stockholm
H&M
Competence Lead Data Analyst For Core Customer Assets @h&m Business Tech
Permanent · Stockholm
Published
Oct 21, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Royal Quays shopping centre rebrands to reflect indies joining line-up

Published
Oct 21, 2021

Small independent brands are clearly important for the future of retail and nowhere more so than in North Tyneside. It’s been enough to warrant a rebrand at the Royal Quays Outlet Centre in North Shields.


Klass


So the shopping facility has now officially been renamed the Royal Quays Independent and Outlet Centre.

Since the height of the pandemic, the centre witnessed enforced store closures, lower than average footfall, competition from online sales and a decline in the popularity of brand-based stores. That meant a year ago there were 17 empty units out of 50 in the centre. 

However, this has since been reduced to four by “embracing, and supporting many new businesses,” centre manager Matt Dawson told Business Daily.

“We have embraced fantastic local independents who have integrated with our established branded outlet stores and added unique leisure and hospitality to complement them to create a visitor destination rather than just a visit to the shops,” he said.

While maintaining support of anchor brands including Next, Moss Bros, Mountain Warehouse, Clarks and Body Shop the centre has also attracted independent names such as clothing brands Designer Warehouse, Pineapple Room, Klass, Roman, Unique U, plus outdoor retailer Trespass and footwear brand Pavers among many others in various sectors.

“Retail has been battered in the past year [and] we’re not going to see large brands expand soon [so] it’s not easy to just pull in any large store especially as online sales have decimated many high street household names,” Dawson explains.

“We’ve rebranded because the expectations of people when they see Royal Quays Outlet is that it’s just an Outlet with lots of designer brands at outlet prices. We want to highlight the changes we’ve made and lead the way in showing our support to the many businesses we have here, both outlet and independent.”

Dawson also said the hybrid model is making an impact and “we are already seeing a huge difference in the centre and things are moving at a lot faster pace than even I had planned.”

Copyright © 2021 FashionNetwork.com All rights reserved.