Sacai to open multi-collaboration pop-up in Paris
today Feb 8, 2019
Sacai is set to host a one-month pop-up in Paris reflecting its rich and varied brand identity. The 200-square-metre store will open in the Le Molière space at 40 Rue de Richelieu, where Japanese designer Chitose Abe has already presented her collections in the past.
To put this project together, the designer has partnered with longtime friend Sarah Andelman. The co-founder of cult Parisian concept store Colette, which closed its doors at the end of 2017, now leads consulting firm Just an Idea and has helped Abe select the brands that will feature in the pop-up store. The designer has worked on collaborations with each one of the chosen labels and some of the resulting pieces will be exclusively available at the pop-up.
Some of the collaborators are old acquaintances, such as jewellery designer Charlotte Chesnais, ceramics house Astier de Villatte and Nike, with whom Sacai has previously worked on sneakers. For the pop-up, Abe will, for the first time, collaborate with the sportswear brand on apparel.
Others are first-time collaborators: A.P.C., with whom Abe has customised a denim jacket and jeans, for example, or Petit Bateau and Hervé Chapelier, collaborations which have resulted in a series of t-shirts and a selection of bags, respectively.
"Bonjour Sacai", as the new pop-up has been dubbed, will therefore be offering a one-of-a-kind shopping experience, which, as well as all these collaborations, will also feature Sacai's Spring 2019 men's and womenswear collections, a re-edition of the brand's former lingerie line Sacai Luck and furniture from artists collective Gelshop, not to mention Parisian coffee shop Honor Café, which will set up an on-site bar from 25 February, just in time for the launch of Paris Fashion Week.
The store is part of a wider travelling project called "Hello Sacai", which plans to open a series of pop-ups in metropolises around Europe, Asia and the US over the course of the year, with each event taking inspiration from its host city. In parallel, the brand will also be launching an online boutique to complement this world tour.
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