Sainsbury's aims to grow sales via personalised loyalty discounts

By

Sandra Halliday

Published
Sep 20, 2021

Supermarket giant Sainsbury’s — owner of the Tu Clothing brand — is aiming to drive sales higher by offering regular shoppers who have a Nectar loyalty card personalised discounts “on Sainsbury’s products and groceries”.

The My Nectar Prices promotion from September 22 offers “amazing discounts” tailored to customers’ shopping habits.

The discounts can be accessed via the digital Nectar App and they can be redeemed in-store through the retailer’s self-scanning service SmartShop.

The discounts are based on consumers’ shopping habits, meaning pre-existing digital Nectar customers will be offered up to 30% off products uniquely tailored to them.

As well as groceries and Tu Clothing, Sainsbury’s also sells a wide range of general merchandise under its own brand and is a big seller of beauty products too.

And non-food products have been key categories for it in recent periods as it adjusts to the post-pandemic world. In July, it said clothing was the star performer for the 16-week Q1 period with the company saying Tu had “recovered strongly”.

Sales were up a massive 57.6% year-on-year and full-price sales were up 95%. Sales were also 15.5% higher compared to 2019’s pre-pandemic Q1. It saw “strong growth” in seasonal and womenswear ranges and gained market share in both value and volume terms.