Sanctuary teams up with One Jeanswear Group for new licensing deal
today Feb 1, 2019
Women's lifestyle brand Sanctuary has signed a licensing deal for denim with multibrand company One Jeanswear Group.
According to a WWD report, the first products from the partnership will launch at the upcoming Project trade show in Las Vegas in February. The collection will offer denim styles ranging in size from 00 to 24W, including jeans, jackets, skirts and more. Prices are set to range from $79 to $159.
"We have always been extremely consumer-centric and realize in today’s challenging climate, the customer is motivated by outstanding and innovative product," Jack Gross, CEO of One Jeanswear told WWD. "We will be focusing on great fits, finishes and luxurious fabrics that will only enhance the Sanctuary brand and take it to a new level.”
Based in Los Angeles, Sanctuary’s founders Ken and Deb Polanco recently bought back full ownership of the company in December of 2018. The new partnership with One Jeanswear follows Sanctuary's recent release of a sustainable spring ready-to-wear collection, which will continue under the new licensing deal.
One Jeanswear counts Gloria Vanderbilt, Vintage America and Nine West Jeans among its brands.
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