Schuh Club is footwear firm's first-ever loyalty programme

By

Nigel TAYLOR

Published
May 10, 2022

In a tough economic climate where retaining customers is as just as important as attracting new ones, fashion footwear retailer Schuh has launched its first-ever loyalty programme.

It’s called The Schuh Club and is based on Salesforce’s new Loyalty Management technology. 
 
Once a customer signs up via a QR code in-store or online, the Schuh Club “offers its members the opportunity to earn points as they shop, both in-store and online”. 

Schuh Club points are then converted into money-off rewards and automatically sent to customers to spend on their next purchase. Points will also give members exclusive access to promotions and events. 
 
Salesforce said the loyalty scheme “will give Schuh a 360 view of customers’ shopping behaviour by identifying them across channels. It allows Schuh to seamlessly tie in-store transactions to a customer via the unique digital Schuh Club member ID – downloaded to the customer’s phone wallet. In return, Schuh can deliver increased personalisation and an enhanced customer experience”. 
 
It added: “By recognising and rewarding customers who shop with Schuh in new and imaginative ways, the aim is to reduce one-time purchases, increase AOV (average order value) and ensure customers continue to choose Schuh as their destination for footwear.”