Self-Portrait unveils Gigi Hadid campaign

By

Sandra Halliday

Published
Jul 15, 2022

Self-Portrait has unveiled its latest collection campaign with Gigi Hadid fronting its AW22 marketing push.

Photographed by Zoë Ghertner, the campaign captures Hadid over the course of a day in her hometown of New York wearing pieces from the new collection, transitioning from day to night.

The campaign will evolve through the season, starting now with six images, with further pictures from Hadid’s day in NYC to be added as the weeks go by.

Self-Portrait founder Han Chong said: “I've always wanted to capture a day in the life of the Self-Portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life — free-spirited, hard working, and a true ray of sunshine — she brought an effortless energy to this campaign.”

The brand is known for its campaigns featuring the biggest modelling names with it having memorably featured both Irina Shayk and Naomi Campbell this year.

The new-season collection includes new separates, tailored dresses and “effortless” eveningwear styles. It’s already available online and in stores globally.