217
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Aug 18, 2020
Reading time
3 minutes
Download
Download the article
Print
Text size

Selfridges, John Lewis go greener, product rental is key

Published
Aug 18, 2020

This week has seen two major UK department store names taking big steps forward in what would once have been seen as ‘alternative’ approaches to retail. Selfridges and John Lewis have both entered product rental while the former has also unveiled an even bigger focus on sustainability.


Selfridges



Selfridges has partnered with Hurr “to help embed circularity in the business with the launch of an exclusive new store-to-consumer rental service”.

It had linked with the peer-to-peer rental platform earlier this year for a fashion rental pop-up and its latest Hurr development is part of its wider Project Earth, a major new sustainability initiative that “builds on the industry-leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business”.

Bringing Hurr’s technology and philosophy into the Oxford Street store, Selfridges will “offer its customers the opportunity to rent from a carefully curated collection of contemporary and designer pieces”. 

The Selfridges Rental Collection will offer more than 40 brands, such as Zimmermann, Cecilie Bahnsen and Emilia Wickstead, with over 100 pieces that can be rented in-store and online for anywhere from four to 20 days.

The companies said they’re “working towards a future in which circularity is both a consideration and expectation for the industry and consumers alike”.

Sebastian Manes, Executive Buying and Merchandising Director at Selfridges, said: “Alongside our in-store and online retail offer, this new service opens a new way for our customers to trial luxury fashion, while also encouraging complete flexibility -- maximising opportunity and minimising waste.”  

Meanwhile, John Lewis’s rental offer is based on its furniture department and sees it linking with the world’s largest product rental marketplace Fat Llama. 

Customers will be able to rent John Lewis furniture, including desks, chairs, dining tables and sofas, for three, six or 12 months, and have the option to buy them at any time with payments already made deducted from the purchase price. The longer customers commit to renting, the lower the rental price.  

For instance, a £1,899 sofa will cost £108 a month to rent for six months of £80 for 12 months. 

The initiatives come as stores seek new ways to generate revenue, to connect to consumers (especially in the Millennial demographic) and boost circularity/sustainability.

For Selfridges, as mentioned, it’s part of the new approach dubbed Project Earth. This also includes more secondhand fashion, beauty packaging recycling, a focus on repairing rather than replacing products, and greener back-office functions. It's a five-year sustainability plan designed to reflect new ways of thinking and living. It also involves the company working with the designer labels it stocks to promote the use of recycled and organic materials and its inclusion of resale and vintage will see customers able to sell their accessories for store credit.

The company wants to be seen as a business that consumers can trust to care about them and to do the right thing.

And this isn’t just a knee-jerk reaction to the changed, post-pandemic world. The project had been planned for some time and was due an April launch, but was delayed by the UK's lockdown.

Copyright © 2024 FashionNetwork.com All rights reserved.