×
44
Fashion Jobs
AESOP
Retail Consultant | Part-Time (60%) | Aesop nk Stockholm, Sweden
Permanent · Stockholm
AESOP
Retail Consultant | Full Time | Aesop nk Stockholm, Sweden
Permanent · Stockholm
PUMA
Junior Manager go-to-Market Operations Nordic
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager Pure Players
Permanent · Solna
LEVI'S
Key Account Manager
Permanent · Stockholm
SANDRO SUÈDE
Sales Assistant - 5 Hours - Bibliotekstan m/f
Permanent · STOCKHOLM
SANDRO SUÈDE
Sales Assistant - 23 Hours - Stockholm Biblioteksgatan m/f
Permanent · STOCKHOLM
RITUALS
Butikssäljare - Frölunda Torg
Permanent · Gothenburg
RITUALS
Butikssäljare - Varberg - Galleria
Permanent · Varberg
CLAUDIE PIERLOT SUÈDE
Supervisor - 38, 25h - Permanent - Stockholm m/f
Permanent · STOCKHOLM
RITUALS
Butikssäljare - Växjö - Tegnér
Permanent · Växjö
SANDRO SUÈDE
Sales Assistant - 5 Hours - nk Femme m/f
Permanent · STOCKHOLM
SANDRO SUÈDE
Sales Assistant - 15 Hours - nk Womenswear m/f
Fixed-term · STOCKHOLM
ESTEE LAUDER
Multi Brand / Mac Cosmetics - on Call - Emporia Kicks, Malmo
Permanent · Malmö
BA&SH
Sales Assistant - Stockholm
Permanent · STOCKHOLM
BA&SH
Supervisor - Full Time - Stockholm
Permanent · STOCKHOLM
RITUALS
Butikssäljare 15h - Växjö- Grand Samarkand
Permanent · Växjö
SCOTCH & SODA
Sales Advisor
Permanent · Kungsbacka
RITUALS
Assisterande Butikschef - Malmö - Triangeln
Permanent · Malmö
RITUALS
Butikssäljare (5h) - Karlskrona - Ronnebygatan
Permanent · Karlskrona
LULULEMON
Key Leader | Stockholm Store
Permanent · Stockholm
Published
Feb 4, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Selfridges takes 'wellness' deep dive with new in-store experiences

Published
Feb 4, 2022

Selfridges is moving heavily into the wellness arena this year as it unveils the latest in a series of initiatives under 2022’s Superfutures theme. The retailer is offering therapeutic experiences, including self discovery sessions and sex counselling sessions for individuals and couples, with the sub-theme tagged as Superself.


Selfridges


Beginning this month, the retailer will also offer bookable confidence coaching, empowerment sessions and more, priced from £30 to £150.

Likely to be popular is also the 10-minute sensory reality experience that uses VR pods from Sensiks and is claimed to “facilitate a deeper connection with the self”.

The retailer said: “This year, we want to help you live a brighter lifestyle - by discovering and experimenting with the most innovative, sustainable and fulfilling lifestyles, practices and products. Discover new and unexpected routes to happiness and wellbeing that benefit both you and our planet. With inner well-being as the starting point, the year begins with SuperSelf - an exploration of the self as a work in progress, from a mindset of personal innovation, self-care, positivity and counter-cliche ways to feel good. Let us introduce you to your SuperSelf.”

Under the Weston family’s ownership (and even before the Westons bought the business), the retailer has been known for its willingness to try something new and different that’s outside of the usual offer you would expect from a department store. And this latest move suggests it’s likely carry on innovating under the aegis of the Thai-Austrian joint venture now in control.

Initiatives have included adding a cinema, selling NFTs, opening a skate bowl and conducting weddings on its premises.

Those weddings were also a good introduction to the store’s beauty and grooming products and services and with the wellness theme, there’s also a ‘regular’ product aspect with a curation of lifestyle and beauty items.

Copyright © 2022 FashionNetwork.com All rights reserved.