Serena Williams debuts first jewelry line

By

Gabriella Lacombe

Published
Nov 20, 2019

Tennis icon Serena Williams has debuted her first-ever fine jewelry collection, dubbed Serena Williams Jewelry. 

An extension of Williams' eponymous fashion line, the jewelry line offers a range of necklaces, bracelets, rings and earrings. Pieces were made in collaboration with with global diamond manufacturer K.P. Sanghvi to feature ethically sourced and conflict-free diamonds. 

The first collection consists of over 70 core pieces, including jewelry adorned with words inspired by Williams’ spirit, like ”Queen" and "Winner.” Other pieces include personalized ID necklaces and bracelets, pavé diamond signet rings and "lo-ve" and "se-xy" lettered diamond earrings. 

Launched on November 8, the collection is available exclusively at Fred Meyer Jewelers online and select stores, as well as on Macys.com. The jewelry will later expand to specialty jewelers and department stores nationwide. Prices range from $299 and up to $9,999. 

"This collection is a beautiful celebration of the strong women in my life and around the world," said Williams, who launched her ‘Serena’ fashion line in May of 2018.

"Women see Serena as more than just a tennis player—they see her as a female icon who represents empowerment and believing in oneself," said Laura Rubin, K.P. Sanghvi vice president. "Women of all ages love and admire her and we are excited to share this inspiring collection with them."

The jewelry collection marks Williams’ latest move in the fashion industry. In addition to her own line, Williams has also been the subject of a Nike capsule collection designed by Virgil Abloh, acted as a co-chair of this May’s  Met Gala and was added to Postmark’s board of directors in February.