Shiseido to distribute Burberry Beauty products in Japan

By

Cajsa Lykke Carlson

Published
Jun 2, 2015

As British heritage fashion label Burberry gets ready to roll out its global product range in Japan, replacing its licensed products, it has teamed up with beauty giant Shiseido. Shiseido will distribute Burberry's make-up and fragrance products in Japan.

Through its Paris-based fragrance subsidiary Beauté Prestige International, Shiseido has previously been the only Burberry fragrance distributor in a number of countries, but this marks the first time it's had the opportunity to distribute Burberry in its home market.

From June 3 2015, Shiseido will support the launch of Burberry's latest scent "My Burberry" at Hankyu Department Store Umeda Main Store (Osaka), Hankyu Online Store, five standalone Burberry stores and thirteen Burberry concessions across major cities in Japan.

Not to mention that this autumn will see the opening of new Burberry Beauty Box counters in a number of Japanese department stores, starting in Tokyo and Osaka.

Simona Cattaneo, Senior Vice President of Beauty, Burberry, commented: “We are excited to be partnering with Shiseido in the distribution of our fragrance and beauty products in Japan. To be working with such a well-respected company with a wealth of knowledge in the market is a great opportunity. As Burberry continues to share its global product ranges more widely across the country this summer, this partnership will enable us to provide our customers with an authentic Burberry brand experience.”