×
137
Fashion Jobs
H&M
Cyber Security Specialist to h&m Group
Permanent · STOCKHOLM
H&M
Area Business Controller
Permanent · STOCKHOLM
H&M
Business Controller to h&m Assortment
Permanent · STOCKHOLM
GANT
Global Head of Online Marketing
Permanent · STOCKHOLM
H&M
Buyer/Project Manager- Strategic Brands to h&m Beauty
Permanent · STOCKHOLM
H&M
Allocation & Inbound Flow Management Manager to h&m Customer Experience & Sales
Permanent · STOCKHOLM
H&M
Nordic Legal Counsel
Permanent · STOCKHOLM
GANT
IT Retail Specialist
Permanent · STOCKHOLM
PUMA
Junior Manager Sales Operations & bi
Permanent · Solna
H&M
Director, Area Manager - Application & Integration Coe
Permanent · STOCKHOLM
H&M
Director, Area Manager - Site Tech Operations
Permanent · STOCKHOLM
L'OREAL GROUP
Category Manager - Consumer Products Division - Stockholm
Permanent · Stockholm
PHV
Junior Sales Executive, Underwear (Tommy Hilfiger/Calvin Klein)
Permanent · STOCKHOLM
PUMA
Sales Support Representative Teamsales
Permanent · Solna
GANT
Butikssäljare Extra Till Gant i Frölunda Torg
Permanent · VÄSTRA FRÖLUNDA
GANT
Butikssäljare Extra Till Gant Outlet Butik i Hede Fashion Outlet
Permanent ·
RALPH LAUREN
ft Sale Associate nk Lauren Ralph Lauren
Permanent · Gothenburg
HUGO BOSS SCANDINAVIA AB
Temporary Supervisor - Hugo Boss Outlet, Kungsbacka
Fixed-term · Kungsbacka
H&M
Sales Advisor - Fältöversten Karlaplan
Permanent · STOCKHOLM
H&M
Media Lead to h&m Brand Development Department
Permanent · STOCKHOLM
H&M
Sales Advisor - Värmdö - Sommarvikariat
Permanent · GUSTAVSBERG
H&M
Sales Advisor - Drottninggatan 56 - Sommarvikariat
Permanent · STOCKHOLM
Ads
Translated by
Erin Floyd
Published
Apr 19, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shiseido unveils beauty tutorials with Poppy Delevingne

Translated by
Erin Floyd
Published
Apr 19, 2017

Shiseido is forging ahead with its plans to freshen up its image in the EMEA zone. Several weeks after announcing its ambitions, the Japanese cosmetics brand has unveiled a series of interactive beauty tutorials starring British actress Poppy Delevingne.


 


In so far uncharted territory for Shiseido, the brand has opted for chic and relaxed visuals for the campaign, promoting its Benefiance, Ultimune, Bio-Performance Glow Revival and LiftDynamic lines.

The viewer can then identify their needs via a questionnaire and view a mini-video presentation of the appropriate product. Delevingne then demonstrates the recommended application techniques, before the user receives an email of the beauty routine.

For Shiseido, who hopes to steal a place in the top three of regional skincare rankings - but is currently sitting in fifth position- the launch of the tutorials is anything but insignificant. By tapping Poppy Delevingne, the brand hopes to increase its notoriety and reach a demographic open to inspiration from the It-girl, targeting France, Italy, the UK and Portugal with its broadcasts.
 

Copyright © 2023 FashionNetwork.com All rights reserved.