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Published
Jul 4, 2017
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Smiley expands Zara links with new products

Published
Jul 4, 2017

Smiley has announced the launch of its latest collection with Zara with the Inditex-owned giant putting backing behind the new line’s debut via a major editorial feature to support it on the Zara website.


Photo: Zara


It will be the first time Zara Kids has launched a range with the brand although the fashion chain and the Smiley brand have worked together on collections for Zara Baby, Zara Woman and Zara TRF over a number of years. 

Smiley said the new launch reflects strong demand for the brand at the chain and said that its sell-through has been “exceeding expectations” there.

There are also major plans to expand the Smiley offering throughout the remainder of 2017, the company said. This expansion will include an apparel line with Zara Boy this month and Zara Girl launching a back-to-school line in August. Both Zara Girl and Zara Baby Girl are also working on the global launch of a new range of designs for the autumn/winter season.

The new collection features crew neck sweats and jersey tees with allover prints and bold icon tees that sit alongside joggers with signature SmileyWorld branding.

The launch forms part of the brand’s core strategy for 2017, which is to grow its existing business with key licensees and other partners.

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