218
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Sep 10, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Smiley links with Bershka on unisex streetwear capsule

Published
Sep 10, 2020

Smiley and Bershka have teamed up to launch a 90s-inspired streetwear capsule range with a positive message.


Bershka


Giving the famous yellow and black happy face a unique remix in pink, the “mostly unisex” collection comes with an oversized feel and throwback influences.

Michaela Fass, SVP Fashion at The Smiley Company said: “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule that not only spreads some love, optimism and positivity when needed, but does it with the creative swagger that has kept Smiley at the forefront of artistic culture for nearly five decades.”

Collection highlights include a white set with an overall pink smiley print, a matching denim jacket and jeans set with pink smiley printed allovers, and an ultra cropped-top puffer jacket. 

There's also a bomber jacket, 90s-fit denim with a graffiti-style print Smiley and a black oversized hoodie with matching black joggers.

Key accessories include a reversible bucket hat and matching face covering, as well as chunky white sneakers and matching smiley logo socks.

To celebrate the launch, Bershka has partnered with American musical duo Sofi Tukker, which made global music news during lockdown with their daily live music sets.  

This is not the first time the Inditex-owned fashion brand has worked with Smiley on a clothing collection. With a focus on music, new technogy and social networking, the brand regularly features well-known characters and logos like Smiley and Snoopy in line with its young brand image.

Copyright © 2024 FashionNetwork.com All rights reserved.