×
234
Fashion Jobs
H&M
Product Owner (Functional Lead) - Core HR Processes
Permanent · Stockholm
H&M
Product Area Manager - Inspire & Discover (Customer Domain)
Permanent · Stockholm
H&M
Product Area Manager – Evaluate & Decide (Customer Domain)
Permanent · Stockholm
H&M
HR Business Partner to h&m Group Business Tech
Permanent · Stockholm
H&M
Production Manager to h&m Global Marketing & Communications
Permanent · Stockholm
H&M
Software Engineers With Adobe Campaign Skills to h&m Business Tech - Customer Domain
Permanent · Stockholm
H&M
Chemical Compliance Specialist Cosmetic Products
Permanent · Stockholm
H&M
3d Business Expert - Competence Lead to h&m Business Tech
Permanent · Stockholm
H&M
Product Owner For One of The Style Products Within Customer Engagement Area
Permanent · Stockholm
H&M
Buyer to h&m Home – Kids Section
Permanent · Stockholm
H&M
Product Owner to Global Connectivity, h&m Group
Permanent · Stockholm
H&M
Merchandise Manager
Permanent · Stockholm
H&M
Cross Delivery Coordinator to Sap Test Management, h&m Group
Permanent · Stockholm
H&M
Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Head of Expansion & New Business - h&m Beauty
Permanent · Stockholm
H&M
Data Analyst to h&m Business Tech - Payments Area
Permanent · Stockholm
H&M
HR-Specialist Within Labour Law
Permanent · Stockholm
H&M
Business Developer to The Laboratory
Permanent · Stockholm
H&M
Product Area Analyst For Customer Commerce Delivery @h&m Business Tech
Permanent · Stockholm
H&M
Packaging Solution Business Expert, h&m Group
Permanent · Stockholm
H&M
Product Owner to Sap Release & Delivery Management, h&m Group
Permanent · Stockholm
H&M
Area Operation Manager - Network, h&m Group
Permanent · Stockholm
Published
Jun 29, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sports Direct combines multiple chains in new Leicester store

Published
Jun 29, 2021

The Sports Direct growth story continues. Fresh from announcing a major retail push into mainland Europe and launching a “trailblazing” remodelled flagship store on London’s Oxford Street, the Frasers Group-owned UK sportswear retail giant has just opened another flagship store in Leicester.


Sports Direct


This one’s interesting. It also acts as multi-destination platform for the group’s brand portfolio with the new 35,000 square foot unit in Fosse Park also housing its USC, Evans Cycles and Game & Belong brands under one roof. 

“The opening of this store brings a unique retail offering to Leicester, proving Sports Direct’s vision of bringing the very best brands to consumers and supercharging the next generation of British retail”, Frasers said. 

Michael Murray, Group Head of Elevation added: “This new store in Leicester demonstrates Frasers Groups’ confidence in our elevation strategy and commitment to opening new stores in key destinations throughout the UK. 

“We are the leading destination for sportswear and are committed to meeting the demands of an ever more sophisticated consumer who is increasingly looking for only the very best brands and an enhanced shopping experience on the high-street”. 

As mentioned, alongside Sports Direct, the store features a USC in it offering a collective of trend-focused brands “presenting customers with a selection of premium branded denim, urban fashion, accessories, and footwear”. The brand portfolio includes Champion, Levi’s, Hilfiger Denim, Lacoste and Calvin Klein. 

Meanwhile the high-street video retailer Game also features in the store, alongside a ‘Belong Gaming Arena’. As well as games, consoles and accessories, the new store along with the arena “provides a dedicated space in the city which will allow fans to join the growing gaming community”. 

Additionally, Evans Cycles offers a wide selection of bikes, parts, accessories and clothing alongside how-to advice.

Copyright © 2022 FashionNetwork.com All rights reserved.