×
165
Fashion Jobs
H&M
Security And Hse Manager – Borås
Permanent · BORÅS
H&M
Production Manager to h&m Womens Marketing Team
Permanent · STOCKHOLM
H&M
SEO & Taxonomy Specialist
Permanent · STOCKHOLM
H&M
Tactical Buyers to Non-Commercial Goods Purchase Department
Permanent · STOCKHOLM
H&M
Business Controller to h&m Kids New Premium Concept
Permanent · STOCKHOLM
H&M
Group Manager to Finance & Accounting
Permanent · STOCKHOLM
H&M
Data Specialist to Costing & Purchasing
Permanent · STOCKHOLM
RITUALS
Area Manager Stockholm
Permanent · Stockholm
PUMA
Teamhead Planning & Purchasing
Permanent · Helsingborg
PUMA
Senior Manager Merchandising Puma Golf Europe
Permanent · Solna
PUMA
Strategic Key Account Manager
Permanent · Solna
PUMA
Senior Marketing Manager Cobra Puma Golf Europe
Permanent · Solna
LEVI'S
Key Account Manager
Permanent · Stockholm
GANT GLOBAL HQ, STOCKHOLM
Retail Sales Trainer Nordics
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Global Brand Production Director
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Global Legal Coordinator
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Senior Digital Analyst
Permanent · STOCKHOLM
GANT GLOBAL HQ, STOCKHOLM
Head of Retail Operations
Permanent · STOCKHOLM
GANT NORDIC
Sales Advisor/Visual Merchandiser 70%, Gant Flagship Store Stockholm
Permanent · LONDON
GANT GLOBAL HQ, STOCKHOLM
Marketplace Sales & Operation Specialist
Permanent · STOCKHOLM
GANT NORDIC
Sales Advisor Extra, Gant Store Mall of Scandinavia
Permanent · SOLNA
GANT GLOBAL HQ, STOCKHOLM
Global Wholesale Order Book Specialist
Permanent · STOCKHOLM
Published
Dec 3, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ssense enters new product categories with the launch of 'Everything Else'

Published
Dec 3, 2020

Ssense revealed on Tuesday the launch of new product categories designed to live aside its high fashion assortment.

Ssense enters new product categories with the launch of "Everything Else” - Ssense


The new department, which the luxury retail firm described as a curated space, is dubbed 'Everything Else', and offers a mix of exclusive, emerging, and established brands across homeware, technology, activity, self-care, petwear, and everything else. 

The shift will allow the Montreal-based retailer to become a preeminent shopping destination for the most coveted labels in fashion and lifestyle. 

Ssense said the expansion will equally allow it to further cater to its core Millennial and Gen Z audience, which represents 80 percent of its customer base, via the gender-neutral product narrative it has built.  

Items will include tech objects by Transparent Speakers, AIAIAI, and OJAS; juxtaposed alongside sculptural homeware from Curves by Sean Brown, Maison Margiela, and Tekla; and activity brands like Themskates and Snow Peak. The self-care selection, including Susanne Kaufmann, Vintner's Daughter, and Dr. Devgan Scientific Beauty focuses on fragrance, skincare, and haircare products developed using advanced technologies and a scientific approach. 

"With Everything Else, we’re intentionally rejecting conventional department and product categorizations. Our audience is more interested in exploring a curated but expansive world of products from established and emerging brands, extending beyond fashion into every aspect of their lifestyle” said Krishna Nikhil, chief merchandising officer for Ssense, in a news statement. 

“Everything Else provides our brand partners with a platform to challenge their own boundaries, and establish a voice that extends into new domains. We have intentionally selected brands such as Byredo, Bang & Olufsen, iIuvo, Light, Tata Harper and New Tendency that, whether established or emerging in their own right, have a special relevance with our customers. We expect the growth of Everything Else to be limitless, but will continue to sharply curate the brands that we introduce."

New arrivals are expected to be uploaded frequently, while the company is expected to keep growing its roster of brands. 

Self-care items and select brands are available exclusively in North America for the launch, with all other products shipping worldwide. Retail prices range from $25 to $3100 USD including applicable duties and taxes.

Copyright © 2022 FashionNetwork.com All rights reserved.