Supima enters the Palais de Tokyo

By

Godfrey Deeny

Published
Oct 15, 2019

Supima, the cashmere of the cotton world, has won a fresh and artistic accolade.

On Monday night, Adrien Vescovi, a Marseille-based artist, unveiled a series of giant canvas in dyed Supima to create two giant seven-meter high toiles inside the Palais de Tokyo. Noted for working with giant textile canvases, Vescovi named the work, "Land I, II, III, 2019."
 
A meeting of Rothko-like colors; bold abstraction and monumental proportions, the work sits at a prominent angle inside the building, one of the center pieces of the large group exhibition "Futur, ancient, fugitif." With art fair FIAC opening close by at the Grand Palais, this week marks the annual high point of contemporary art in Paris.

“It’s Supima’s first appearance in a fine art exhibition. And if this provides inspiration for designers and artists to work with Supima, we couldn’t be happier,” enthused Buxton Midyette, vice president of marketing of Supima, which supplied Vescovi with the 400 meters of its fabric for the hanging.  

 
Previously this spring, the California-based fabric organization had delivered 600 meters to Vescovi when he draped the main seaside warehouse used for the runway shows at the 34th Hyères Festival – Europe’s leading young designer award – with an elaborate hanging in variable dimensions.
 
“I found dyes, pigments and tints from Roussillon to Morocco, and blended them all together in my studio to create this composition. It’s earthy, real and has memory,” commented the artist.
 
Earlier this fall, the American fabric association staged a soiree Made with Supima Exclusive Designs in the Hotel de Talleyrand in Paris in September, which featured designs by finalists from Hyères and the group’s own student award competition in New York. Along with creations from the likes of Lutz Huelle, Martin Grant, Rahul Mishra and Guy Laroche, among others.