Sweaty Betty to open largest Northern England store at Liverpool One

By

Nigel TAYLOR

Published
Feb 28, 2023

Liverpool One is back in the news, this time having signed high-profile sports brand Sweaty Betty. It’s arrival at the Grosvenor-operated city centre mall marks the brand’s standalone debut there but also becomes its largest retail store in the north of England.

Joining the extensive range of premium lifestyle brands on Peter’s Lane, the new 2,600 sq ft Sweaty Betty store is set to open in June, featuring the brand’s extensive range of women’s clothing, including leggings, outerwear and underwear, and accessories, all crafted with responsibly sourced materials and recycled bottles.

The store’s design will be a fresh new concept for the brand and join Sweaty Betty’s growing, global presence in countries such as the US, Ireland, Germany, Hong Kong, Singapore and Canada.

Mark Smith, COO at the firm, said: “As we continue to grow [our] presence both nationwide and globally, we’re delighted to have secured this strategically important, Liverpool One location. We look forward to joining the community come summer, providing another fantastic activewear and lifestyle option for women across the city.”

Rob Deacon, Senior Asset Manager at Grosvenor, added: “We’re constantly looking to enhance our offering at Liverpool One, anticipating and fulfilling the evolving requirements of our visitors, with best-in-class brands such as Sweaty Betty doing just that.”