Swim Collective adds Beach category to August show

By

Cassidy Mantor

Published
Jun 18, 2018

A new Beach category will show this August at Swim Collective in Anaheim, CA, aiming to offer a curated assortment of apparel and accessories designed to round out buyers' purchases at the swimwear trade show.

Beach will include curated higher-end resort wear, cover ups and apparel. It will also include towels, hats, footwear and accessories. Brands who will show at Beach at Swim Collective include Reef, Sea Star, Peter Grimm and Koy Resort.

In a release, Swim Collective Show Director Roy Turner said, “We’re excited to add the new Beach collection to Swim Collective. It’s a natural fit.”

Swim Collective’s Sales VP Jane Preston commented, “The Beach element has always been a part of our show, now the brands finally have a home where buyers can easily shop the category.”

Indeed, by concentrating Beach into one convenient location within the show, Swim Collective seems to be seeking to facilitate the work of brands and buyers, while also recoginizing the increased importance of the category. 

"The show captures a crucial audience of specialty retailers, boutiques, department stores and online avenues all in one tradeshow,” said Annique Wills, marketing specialist for Koy Resort. Wills added that Koy Resort will be launching its Cruise 2019 line at Beach at Swim Collective.

Beach will be centrally located on the show floor within Swim Collective. It will be adjacent to Active Collective and open on August 1 and 2.