Swimwear show Splash goes digital before staging physical London edition

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Jun 8, 2021

Splash Paris, the trade show dedicated to high-end beachwear and swimwear, will be staged digitally from June 7 to July 2. The event was first set up in 2016 by Alexandra Lyles and Claire Spencer-Churchill, who run the Claret showroom. Last September, Splash Paris joined forces with Joor, a US B2B platform that specialises in connecting premium brands and retailers. 

Hence the name for the trade show’s new online incarnation, Splash X Joor. Among the brands exhibiting at the digital show, Pranella, Le Hat and suncare products specialist Saltee.

The event’s organisers have announced that Splash Paris, which has been held under the Alexandra III bridge in Paris ever since its inception, will stage a physical edition in London on June 22-25, before returning to the French capital in October.