Tag Heuer presents two watches with designs by Alec Monopoly

today Feb 5, 2019
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Street art star Alec Monopoly has revisited the dials of two watches from Tag Heuer's iconic collections: the Formula 1 and the Carrera. These special editions feature a colorful character wearing a mask and a top hat.

Tag Heuer

Tag Heuer is starting the year on a street art theme. The Swiss watch brand has signed up Alec Monopoly to revisit two of its iconic watches, the Formula 1 and the Carrera. The street artist has designed a colorful dial, featuring a character wearing a mask and top hat.

The first model, the Tag Heuer Formula 1, has a 41mm brushed steel case with a black PVD-coated unidirectional turning bezel. It uses a quartz movement and has hours, minutes, seconds and date functions, and comes with a black rubber strap.

Next, the Tag Heuer Carrera Heuer 01 has a 43mm brushed steel case and a ceramic fixed bezel with tachymeter scale. Visible through the caseback -- which features the "ALEC" logo -- the Tag Heuer caliber Heuer 01 is an automatic movement with a 50-hour power reserve. The watch comes with a steel link strap.

This is by no means the first collaboration between the street artist and the luxury brand, who have been sharing their creativity and expertise since 2016.

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