Target US launches designer collection with new design partners

American retail corporation Target has announced The Fall Designer Collection, featuring four limited-time-only design partners – Rachel Comey, Victor Glemaud, Sandy Liang and Nili Lotan. Representing each designer's signature aesthetic, The Fall Designer Collection features more than 180 modern and classic fall wardrobe essentials.

The collection features modern and versatile designs that will endure season after season and reflects Target's commitment to inclusivity, ranging in size from XXS-4X. The collection will be available on Target’s online store and in select Target stores this September, as well as via Target's contactless same-day pick-up options, including Drive Up and Order Pickup, the company said in a media release.

Rachel Comey launched her brand in 2001 with a menswear line and following its success, launched a womenswear line in 2004. Her collections are known for their elements of understated, everyday glamour featuring sculptural silhouettes and playful details. Rachel Comey for Target features casual and approachable styles designed with elements of surprise that come in the form of unexpected fabric and silhouette pairings, such as sweater pants, denim handbags and leather blouses.

Victor Glemaud is a designer from New York. He launched his collection in 2006 focused on bold and bright statement knitwear and was named a finalist for the Council of Fashion Designers of America/Vogue Fashion Fund in 2017. Victor Glemaud for Target features multicoloured stripes and colour blocking with thoughtful details to create vibrancy within everyday versatile pieces.

Sandy Liang's ready-to-wear collections, the first of which was created in 2014, are rooted in outerwear and feature elevated detailing and fabrics. With a sweet-meets-sporty approach, Sandy Liang for Target boasts effortlessly cool and confident designs that offer versatility and are both comfortable and fun at the same time – including smocked dresses and patchwork fleece.

Nili Lotan is a New York City-based designer. Following decades of experience working for major designers in the fashion industry, Lotan launched her namesake fashion brand in 2003 – a wardrobe of luxurious, chic, and timeless pieces. Nili Lotan for Target reflects a sophisticated, minimalist aesthetic inspired by European simplicity met with '70s Americana – including pieces like jumpsuits, slip dresses and outerwear.

"This fall, we're building upon that legacy and bringing together four dynamic and highly-regarded designers to introduce a collection of inclusive, on-trend and timeless fashion staples to re-energize guests' wardrobes for the fall season,” said Jill Sando, executive vice president and chief merchandising officer, Target.