Tasaki unveils first European flagship store in London

By

Barbara Santamaria

Published
Jan 26, 2019

Tasaki, the Japanese fine jewellery brand designed by Prabal Gurung, has opened a luxurious flagship store on London’s New Bond Street – the first for the label in Europe.

The opening marks an important milestone in Tasaki’s evolution as a global brand following the recent opening of a new boutique in Hong Kong.

Located at 170 New Bond Street, the London flagship store spreads over 5,015 sq ft across seven flours. Framed by two rectangular blocks, the boutique’s facade echoes the design of the label’s Ginza flagship.

Inside, there are a series of intimate areas dedicated to showcasing Tasaki’s jewellery collections, including Tasaki Atelier and M/GTasaki. A private room is available on the second floor, and to celebrate the opening of the store, the brand has launched eight exclusive jewellery pieces as part of its Brilliant Grace collection.

Founded in 1954 in Japan, Tasaki’s creations feature pearls that have been sourced at its own pearl farms in Japan and Myanmar. In 2017, the label appointed New York-based fashion designer Prabal Gurung as its creative director, who regularly debuts new styles at his runway shows.