×
333
Fashion Jobs
H&M
CRM Specialist E-Mail And Push
Permanent · Stockholm
H&M
Product Owner to Payments Area
Permanent · Stockholm
H&M
Project Leader to Business Unit Menswear
Permanent · Stockholm
H&M
Product Owner – Mobile Devices in Store
Permanent · Stockholm
H&M
Business Expert to Digital Product Data Carriers
Permanent · Stockholm
H&M
Product Owner Within Topdown Planning Regions And Markets to h&m Group
Permanent · Stockholm
H&M
Talent Acquisition Partner to Business Tech – h&m Group
Permanent · Stockholm
H&M
Global Head of SEO
Permanent · Stockholm
H&M
Product Owner to Customer Engagement Area at h&m
Permanent · Stockholm
H&M
Senior Data Analyst to Allocation Precision Team to Business Tech
Permanent · Stockholm
H&M
Team Responsible Operational Purchasing
Permanent · Stockholm
H&M
HR Specialist With Focus on HR Analytics to Business Tech HR
Permanent · Stockholm
H&M
Agile Program Manager Within Supply Chain
Permanent · Stockholm
H&M
Sustainability & Quality Manager to h&m Beauty
Permanent · Stockholm
H&M
Technical Product Owner to Integration And Api Enabling Team
Permanent · Stockholm
H&M
Business Expert / Legal to Checkout at h&m
Permanent · Stockholm
H&M
Competence Lead Data Analyst For Core Customer Assets @h&m Business Tech
Permanent · Stockholm
H&M
Logistics Project Manager
Permanent · Stockholm
H&M
HR Partner & Project Manager With a Focus on People Data And Analytics to h&m Online Sales
Permanent · Stockholm
H&M
Business Expert to Applications & Packaging Product Team, h&m Group
Permanent · Stockholm
H&M
Competence Lead Sap sd/mm Application Expert, Business Tech
Permanent · Stockholm
H&M
Competence Lead Sap Software Engineer - Stock Accounting
Permanent · Stockholm
Published
Oct 25, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ted Baker links with Animal Crossing to preview AW21 collection

Published
Oct 25, 2021

Fashion brand Ted Baker is to make its first foray into the clothing gaming market this month as it puts marketing support behind its AW21 collections. It’s launching its own universe on Nintendo’s hugely popular Animal Crossing: New Horizons.


Ted Baker



The record-breaking game has seen its popularity soaring during the pandemic as it offers “a method of escape and a means of connection for players during lockdown”.

The move comes as Ted Baker said it’s experimenting with “new and innovative digital formats in a bid to develop its cultural capital and capture market share from a Millennial audience”.

So what will players actually see when they arrive at Ted Baker Island? They’ll be able to “explore a series of five different virtual realities inspired by the settings from the brand’s current Street Party Sessions campaign. From a walled flower garden to a beachfront pier scene, each of the different zones will be positioned in a night time setting to create an in-game party atmosphere with musical influences”.

There will also be the opportunity for players to customise their avatars in Ted Baker clothing, with a digital version of 20 items from AW21 available to try on within the game.

Additionally it will offer in-game photo opportunities and a built-in QR code to direct players to discover more around the Ted Baker Street Party Sessions campaign.

The company worked with visual artist, musician and gamer Kara Chung of Instagram account Animal Crossing Fashion Archive on the new development and has been testing it with “key tastemakers” from within the game’s community.

Copyright © 2021 FashionNetwork.com All rights reserved.