Tessuti launches major social media engagement programme

By

Sandra Halliday

Published
Apr 30, 2020

Upscale UK fashion retailer Tessuti has launched new social media activity with the debut of Six At Six, an “all-new social takeover of @TessutiUK and @TessutiWoman”.

Consumers can tune in and get involved with quizzes, interviews, recipes and DJ sets, live on the Tessuti Instagram page at 6pm every day.

The 35-year-old designer label retailer that’s owned by JD Sports has stores across the UK but these are currently closed. And like many other brands, it’s pulling out all the stops to engage its client base while consumers are unable to go into its stores.

It’s releasing fresh content daily with a focus not only on fashion but also food and drink, plus content “to get the brain motivated whilst having a bit of fun”.

The company also said it has been connecting with influencers and the Six at Six programme “has given us insight into the lives of Lucy Love and Emma Campbell, as well as routine and styling tips from Ramario Chevoy and Domain Esdale. We have seen inspiring and insightful content from Six At Six, to keep our motivation going during these unusual times that we are all facing together”.

The firm is also aiming to differentiate the weekends with “Six At Six transitioning to Mix At Six every Sunday night. Featuring some of the latest up and coming DJs, Mix At Six is all about great music that ensures you are ready for the week ahead”.

Upcoming content will include “Barry's Boot Camp special, exclusive interviews with some of Tessuti’s luxury brands, as well as influencer insights and some incredible recipes”.