×
112
Fashion Jobs
H&M
Senior Business Analyst - Partner Connectivity (Mte) - Stockholm
Permanent · Stockholm
H&M
Label Compliance Specialist - Global Label & Packaging Content Solutions Team
Permanent · Stockholm
H&M
CRM Data Analyst With Passion For Customer Attraction - h&m Business Tech
Permanent · Stockholm
H&M
Product Quality Manager at Beauty Production, h&m Group
Permanent · Stockholm
H&M
Print Operations Manager
Permanent · Stockholm
H&M
Product Owner - Availability (Customer Domain)
Permanent · Stockholm
H&M
Product Owner – Store Digital Layer (Customer Domain)
Permanent · Stockholm
H&M
Business Analyst to h&m Global Logistics
Permanent · Stockholm
H&M
Sql Developer to Workforce Planning & Scheduling – Business Tech h&m Group
Permanent · Stockholm
H&M
Product Owner – Product Visualization
Permanent · Stockholm
H&M
Power bi Specialist to h&m Group Business Tech
Permanent · Stockholm
H&M
Product Owner – Sap Data Volume Management
Permanent · Stockholm
H&M
Product Area Manager – Ecosystem Platform, Customer Domain
Permanent · Stockholm
H&M
Senior Communications And PR Manager to h&m Group Business Tech
Permanent · Stockholm
H&M
Accounting Business Expert With Sap Experience
Permanent · Stockholm
H&M
Product Area Lead Engineer Within Circular Business Models - h&m Group
Permanent · Stockholm
H&M
Learning And Development Specialist to Business Tech HR
Permanent · Stockholm
H&M
Product Area Manager - Business Tech Checkout
Permanent · Stockholm
H&M
Business Expert With Passion For Product Information to h&m Group Business Tech - Customer Domain
Permanent · Stockholm
H&M
Software Engineer to The Network Management & Security Team Within Business Tech
Permanent · Stockholm
H&M
Analytical Engineer to Business Tech, h&m Group
Permanent · Stockholm
H&M
Technical Engineer to Monitoring & Insights Team, Business Tech h&m Group
Permanent · Stockholm
Published
Apr 21, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tiffany unveils Blackpink singer Rosé as new brand ambassador

Published
Apr 21, 2021

Tiffany has unveiled Blackpink’s singer Rosé as its new brand ambassador, in the first bold move in image under the house’s new LVMH management team.


Blackpink singer Rosé - Photo: Tiffany - Tiffany



The Korean-born star will make her debut this Friday wearing the jewelry brand’s new Tiffany City Hardwear collection.

“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me. I am very honored and excited to be a part of the Hardwear campaign and I can’t wait for everyone to see it,” said the singer, born Chae-Young Park.

Tiffany City Hardwear is based on a 1971 bracelet from The Tiffany Archive and debuted in 2017. Its new campaign highlights the collection’s gauge links and industrial shapes. Rosé is seen wearing the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds, as the campaign underlines the new strategy of boosting the presence of Tiffany, a brand historically associated with silver, in gold jewelry.

Already this year, Rosé has been photographed wearing chain necklaces from the Hardwear collection while promoting her solo singles - 'On the Ground' and 'Gone.'


Photo: Tiffany - Tiffany



Her selection by Tiffany also indicates how important the Asian millennial market is to the New York jeweler. Blackpink is the highest charting Korean group on Billboard Hot 100. Blackpink even set two Guinness Book of Records for most-watched videos within the first 24 hours of release; while the blond, New-Zealand born but Australian-raised Rosé holds the same record as a soloist.

Somewhat curiously, Rosé is already global brand ambassador for Yves Saint Laurent, the largest French fashion house in the Kering luxury group, LVMH’s biggest rival. A fellow member of the group, Jisoo, is a global ambassador for the leading French fashion house within LVMH, Christian Dior, and featured in the launch of its Bobby Bag.

Founded in New York City in 1837 by Charles Lewis Tiffany, the American jewelry house boasts more than 300 retail stores worldwide and a workforce of more than 13,000 employees.

After protractive negotiations and a legal battle in American courts, LVMH completed the acquisition of Tiffany in January for $15.8 billion.


 

Copyright © 2021 FashionNetwork.com All rights reserved.