×
61
Fashion Jobs
H&M
Product Compliance Specialist Within Physical Properties
Permanent · Stockholm
H&M
Product Labelling Specialist, Global Product Compliance Department
Permanent · Stockholm
H&M
Business Controller to Assortment
Permanent · Stockholm
H&M
Product Compliance Coordinator For Cosmetic And Chemical External Branded Products
Permanent · Stockholm
H&M
Buying Student Placement Fall 2020
Permanent · Stockholm
H&M
Art Buyer | h&m Studios
Permanent · Stockholm
H&M
HR Specialist h&m - Health And Work Environment
Permanent · Eskilstuna
H&M
HR Generalist h&m
Permanent · Eskilstuna
HOLLISTER CO
Retail Manager (Manager in Training) - Hollister Emporia - Full Time
Permanent · MALMÖ
H&M
Integration Solution Lead
Permanent · STOCKHOLM
H&M
Customer Service Agent - Finnish
Permanent · Borås
H&M
External Brand Coordinator
Permanent · Stockholm
H&M
External Brand Expansion Coordinator
Permanent · Stockholm
H&M
Print Design Assistant - h&m Home
Permanent · Stockholm
H&M
Product Designer - h&m Home - 6 Months Fixed Term Contract With The Possibility of Prolongation - From February 2020
Fixed-term · Stockholm
H&M
Cafémedarbetare
Permanent · Stockholm
H&M
Facility Manager Sweden
Permanent · Stockholm
H&M
Creative Lead, h&m Marketing & Communication
Permanent · Stockholm
H&M
Area Controller Trainee to h&m in Stockholm
Internship · Stockholm
H&M
Fashion Print Design Assistant
Permanent · Stockholm
H&M
Fashion or Print Design Student Placement Summer 2020
Permanent · Stockholm
H&M
Junior Pattern Maker
Permanent · Stockholm

Timberland opens eco concept store on London's Carnaby Street

Published
today Nov 13, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

As eco concerns continue to dominate retailer thinking, Timberland has opened its first “purpose-led flagship store in Europe”, at 5-7 Carnaby Street in London’s West End.


Timberland's new store on Carnaby Street



The 2,594 sq ft space features living trees, a full height living green wall, and natural elements throughout. It “immerses visitors in the brand’s creative vision, which sits at the intersection of nature and fashion,” we’re told. 

And the company said it “showcases a natural but urban materiality to bring nature into the city and encourage interaction and exploration” with “powerful stories of eco-innovation [that] showcase the brand’s commitment to a greener future”.

The sustainability message is clear throughout, “educating consumers on the recycled materials and responsible technologies” used in the production of its merchandise. Further sustainable elements include a combination of recycled materials obtained from industrial leftovers with Bio-resin for mannequins.

The product offer itself takes in footwear, clothing and accessories for men, women and kids and with experiences to the fore, there’s a Design Your Own (DYO) station for consumers to create their own versions of some Timberland styles. 

The opening comes after the brand recently launched its largest ever global campaign, with a commitment to plant 50 million trees around the world by 2025 and “a call to action for people everywhere to join the movement to be heroes for nature”. 

This campaign is boosted in the store with full-height digital screens highlighting the Nature Needs Heroes manifesto “and real people making real change, while a central community table offers tangible and small actions that can make a big difference for our communities and planet”. 

In London, the message focuses largely on urban greening and as part of the campaign, it linked with MTV, London National Park City and musician Loyle Carner on a new documentary called Concrete Green. This will premier on November 18 on MTV. There will also be an exclusive private screening of episode one in-store.

The company said it chose Carnaby Street for the store as it’s an “iconic” location and that the new shop is one of three purpose-led stores opening internationally this season. The others are in its domestic American market in Philadelphia and New York.

The opening also means there are now 17 directly-operated Timberland stores in the UK and Ireland, as well as 22 franchise stores.

Copyright © 2019 FashionNetwork.com All rights reserved.