Tommy Hilfiger appoints Avery Baker chief brand officer

By

Olivier Guyot

Published
Sep 29, 2014

PVH has announced the creation of a new position at Tommy Hilfiger: chief brand officer. This new post has been filled by Avery Baker, who has served as chief marketing officer at the brand since 2011.

Baker has held executive posts in PVH’s American and European offices since 1998. He will be tasked with maintaining and strengthening Tommy Hilfiger’s position in the premium lifestyle segment. He will also retains his position as chief marketing officer.