218
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Oct 22, 2019
Download
Download the article
Print
Text size

Tommy Hilfiger names Michael Scheiner global chief marketing officer

Published
Oct 22, 2019

PVH-owned Tommy Hilfiger has named Michael Scheiner as its new chief marketing officer, Tommy Hilfiger Global, effective October 28.


Michael Scheiner, new chief marketing officer, Tommy Hilfiger Global. - Business Wire


Scheiner comes to the role with over 15 years of experience at global brands, most recently serving as senior vice president of global marketing at Hollister Co. Previously, he also served as Hollister’s vice president of marketing, and held several leadership roles at Abercrombie & Fitch, including vice president of marketing, digital and communications. 

As the new CMO at Tommy Hilfiger, Scheiner will relocate to the brand’s global headquarters in Amsterdam.

In the role, Scheiner will help Tommy Hilfiger to evolve its marketing strategies, particularly across digital and experiential platforms, to reach and engage a new generation of consumers, the label said.

These strategies will follow Tommy Hilfiger’s ongoing collaboration with ‘Euphoria’ star, Zendaya, a partnership intended to raise the brand’s profile with Generation Z shoppers. 

“As one of the world’s most globally recognized brands, our marketing teams around the world play a pivotal role in inspiring, exciting and engaging our consumers,” said Daniel Grieder, chief executive officer of Tommy Hilfiger Global & PVH Europe.

“We are thrilled to have [Scheiner] join our world class marketing organization, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”

The appointment comes as the Tommy Hilfiger brand approaches its 35th anniversary next year. 

Copyright © 2024 FashionNetwork.com All rights reserved.