Tommy Hilfiger president, chief brand officer Avery Baker to step down

By

Jennifer Braun

Published
Apr 24, 2023

Tommy Hilfiger, a brand owned by PVH Corp, confirmed on Friday that Avery Baker will step down from her role as president and chief brand officer, this summer. 

A PVH Corp. company spokesperson confirmed that Baker has decided to leave this summer "to pursue other opportunities” and that Martijn Hagman will continue to oversee the brand as CEO of Tommy Hilfiger global and PVH Europe. The company didn’t say whether it would seek to replace Baker.

“We appreciate Avery’s contributions to the Tommy Hilfiger brand – from driving product elevation and iconic brand moments to embracing early on that brands have a responsibility to make a positive impact on our planet and in the lives of our consumers. We wish her all the best in her future endeavors,” said a PVH Corp. company spokesperson 

Baker first joined Tommy Hilfiger in 1998 and has held multiple roles across the company’s global offices, including chief marketing officer and chief brand officer.

She departed in mid-2019 to focus on her family and returned to the role of president and chief brand officer, a newly established role, in November 2020. In this role, Baker has global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels.