Tommy Hilfiger unveils men's jewellery collection

By

Elena Passeri

Translated by
Nicola Mira

Published
May 25, 2022

Thom Trade Italy (TTI), the wholesale division of European jewellery and watches retail specialist Thom Group, has launched the new men's jewellery collection by Tommy Hilfiger Jewels. TTI, which already distributes the Tommy Hilfiger watches line, has as a result forged a closer connection with Movado, the licensee for Tommy Hilfiger in the sector, and with the label’s parent company, US fashion group PVH.

The new collection features items in steel and leather, with prices ranging from €49 to €89, and includes a wide selection of bracelets in blue, black, red and brown, as well as necklaces and cufflinks. The materials used are steel, plain and woven leather, cord and nylon.

“The market launch of Tommy Hilfiger Jewels is complementary to the existing watches distribution, and is already proving to be successful. The range we are presenting will expanded its assortment season after season, aiming to win over a contemporary clientèle consistent with the brand image of PVH-owned [Tommy Hilfiger],” said Andrea Busato, managing director of Thom Trade.

The objective is for the Tommy Hilfiger Jewels distribution to reach at least 200 independent retailers by the end of 2022, in addition to the label’s own monobrand stores.

France-based Thom Group generates a revenue of over €700 million, and is a European leader in the retail distribution of jewellery and watches, with eight brands: Histoire d'Or, Marc Orian, Smizze, Trésor (chiefly in France), Stroili Oro and Franco Gioielli in Italy, and Oro Vivo in Germany. The brands are available at over 1,000 physical stores in Europe, as well as on their own e-shops.