Too Faced sings up RaeLynn to be the face of new festival collection

Singer songwriter RaeLynn has landed a new role as the face of Too Faced's makeup collection ‘Life's A Festival'.

The country music star announced the news via Instagram, posting a photo of herself rocking a multicolored makeup look created with the unicorn-inspired collection. She accompanied the picture with the caption: "This has been months in the making, and I'm so proud to finally announce that I have partnered with @TooFaced as the face of the "Life's A Festival Collection"! Peace, Love and Unicorns."

"RaeLynn is dynamic, beautiful, talented and the epitome of the Too Faced girl," Jerrod Blandino told Cosmopolitan.com of the collaboration. "I chose her to be the face of our Festival collection because she genuinely loved our La Crème lipstick in the shade Unicorn Tears -- and this product was the muse for the entire Festival collection."

According to Cosmopolitan, the new collection comprises 15 unicorn-inspired products, including eye shadows, lip glosses, a strobing brush and a setting spray, among other goodies. It is set to launch on February 15 next year.

US brand Too Faced has been one of the pioneers of the current ‘Unicorn Beauty' craze, producing several cult products that tap into the ongoing trend for glittery, holographic makeup in pastel hues. RaeLynn is the latest in a string of high-profile ambassadors for the brand, including singer Katy Perry and model and actress Ireland Baldwin.