Touchdown! Castore appointed as Harlequins’ Technical & Retail Partner
Castore’s drive to become a pre-eminent kit producer/sponsor across professional sport, accelerates again. This time, its attention turns back to professional rugby union, announcing a multi-year deal to become Harlequins’ ‘Technical and Retail’ partner ahead of the 2022/23 Premiership season.
Castore said it will supply all training and playing wear for the club, covering the Men’s, Women’s and Youth teams. Importantly, the deal also includes taking over the running of Harlequins’ retail operations at its home ground, the Twickenham Stoop Stadium in south-west London.
The deal includes providing new Men’s and Women’s Home playing kits as well as Travel & Training Wear ranges, details of which are set to be revealed in the coming weeks, said Castore.
Harlequins CEO Laurie Dalrymple said: “After eight very successful seasons partnering with Adidas, we have undertaken an extremely thorough process of reviewing our Club Technical & Retail partner, talking to many of the leading global brands in this space.
Castore was "a clear standout as a best-in-class business that has seen huge growth since its founding in 2015. Their dual approach of supporting our retail operation as well as high quality products for our players and supporters stood head and shoulders above their competition.”
Importantly, Dalrymple added: “One of the key requirements we identified for our new Technical & Retail partner was the ability to supply high performance clothing for our playing groups, both Men & Women. Castore has a strong record of supplying high-quality women’s-fit clothing and we are excited to see Harlequins Women take to the field in Castore products next season.”
“Seeing unparalleled growth since their inception in 2015”, Castore’s partnerships in rugby union also includes fellow English Premiership side Saracens and Samoan team Manu Samoa. It’s ever-growing portfolio also boasts England Cricket, English Premiership football teams Newcastle United, Aston Villa and Wolverhampton Wanderers, Scottish Premiership side Rangers FC, Spanish La Liga side Sevilla FC, German Bundesliga club Bayer 04 Leverkusen, plus motor racing’s McLaren F1 and Auto, and athletes such as Matt Fitzpatrick, Sir Andy Murray and Adam Peaty.
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