True Religion enters into licensing agreement with Amiee Lynn
American apparel and accessories brand True Religion has entered into a licensing agreement with Amiee Lynn for True Religion’s women's belts category.
As part of the agreement, Amiee Lynn will lead the design of 16 unique belt styles. The collection will be available in a variety of colors and will feature the True Religion’s logo, as well as the brand’s classic horseshoe and Buddha symbols.
The collection will launch this fall on Truereligion.com, in department stores and specialty stores and will retail between $18 and $48.
“True Religion’s licensing partnership with Amiee Lynn continues to build upon the depth of our brand portfolio,” said Paul Rosengard, EVP of wholesale and licensing, True Religion.
“Offering a wider selection of women’s accessories will enable us to better serve existing customers while also attracting new ones. We are excited for the official launch this fall.”
Amiee Lynn originated as a supplier of fine leather belts in 1994. Today, the company is engaged in the design and wholesale distribution of soft accessories, costume jewelry, activewear, and home. In the belts category, the company currently works with brands including Ann Klein, H Halston, and Juicy Couture.
“We are thrilled to have the license for True Religion’s women’s belts category,” added Michael Spolansky, CEO and founder, Amiee Lynn. “Jeans are returning to the fashion scene in a major way and we are looking forward to a successful partnership.”
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