Tudor Watches opens first standalone boutique in Bangkok

By

Barbara Santamaria

Published
Dec 2, 2015

The watch brand Tudor, owned by Rolex, has unveiled its first standalone boutique in Bangkok’s Siam Square, Thailand. The new store expands the label’s footprint in South East Asia, where it already has two stores in Singapore.

Tudor welcomed its newest addition with a launch party that invited its visitors to explore the Tudor universe. The shop was transformed into a bachelor pad, featuring a Ducati Scrambler bike, red brick walls, cocktails and the brand’s most coveted styles.

Tudor was created by Rolex’ founder Hans Wilsdorf in 1946, who had a vision of a watch brand with the same impeccable craftsmanship as Rolex but sold at a more affordable price point.

Its Bangkok store reflects the Tudor style with minimalist furniture made of wood with black lacquer finish and red leather chairs.