Tumi introduces custom travel item for Heineken100

By

Obi Anyanwu

Published
Aug 2, 2016

Tumi and Heineken launched on Monday the first of three custom pieces as part of the #Heineken100 initiative’s seventh year. This marks as the first time Tumi has partnered with Heineken.

 
The first of three styles that launched on Monday is a Miami-inspired tote bag with interior functionality and signature Heineken-green detailing. The second Tumi #Heineken100 product, curated for New Yorkers, will debut in September and an item for Amsterdam will launch in October.
 
"Every year, #Heineken100 exceeds our goals and expectations," said Quinn Kilbury, Heineken Senior Brand Director. "This year, we are expanding the program's reach and utilizing it to strategically support our sales growth."

Tumi joins the likes of Public School, Garrett Leight, Union Los Angeles, Parabellum Mark McNairy, Kith and Neighborhood Japan as the latest to partner with the company.