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US golf retailer Acushnet acquires Swiss sports brand Kjus
America’s Acushnet Holdings has acquired Swiss premium ski and golf sportswear brand Kjus.
“We have been impressed by Kjus’s success in golf apparel and are extremely excited to bring KJUS into the Acushnet family,” said David Maher, president and chief executive officer of Acushnet Holdings Corp.
Kjus was founded in 2000 by ski racer and Olympic champion Lasse Kjus and Swiss entrepreneur Didi Serena with the aim of developing the finest and most technologically advanced skiwear. Over the past ten years, the brand has expanded its range to include golf outerwear.
“We see many similarities in our roots, with both our founders having turned their personal passions for a sport into a vision of product and performance excellence. This shared commitment to innovative, high-quality and performance-driven products lines up squarely with our company’s existing focus on the dedicated golfer. We believe Kjus’s premium positioning in the ski and golf markets provides significant opportunities as we work with current Kjus management to maximize the brand’s potential,” continued David Maher.
Acushnet will continue to run the Kjus business from its global and North American headquarters in Hünenberg, Switzerland and Boulder, Colorado. The ski and golf divisions will be run by long-time company leaders Brooke Mackenzie and Nico Serena, who took over as CEO from his father Didi Serena in 2017.
“We believe this will open up significant growth opportunities and help the Kjus brand to realize its full potential on the global sports apparel stage,” said former Kjus chairman Didi Serena.
Luke Reese, who has been instrumental in the establishment of the Kjus golf business, and Didi Serena will continue to assist the firm as special advisors.
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