Ulta and Target partner to launch Ulta Beauty at Target

By

Gabriella Lacombe

Published
Nov 11, 2020

Target Corporation and Ulta have announced a new long-term partnership to launch Ulta Beauty at Target, a shop-in-shop concept focused on offering established and emerging prestige brands online and in select target locations in the U.S.

Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time, the partners said. 

Each shop-in-shop will take up approximately 1,000 square-feet of retail space and will be designed to help consumers discover established and emerging prestige brands.

To mirror Ulta's typical in-store experience, new Target team members will be hired and trained to serve as experts on prestige beauty offerings, and each shop-in-shop is expected to be enhanced with Ulta’s in-store digital discovery tools like the virtual try-on tool, GlamLab, Ulta said. 

“In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs," said Brian Cornell, chairman and CEO of Target.

“Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry," added Mary Dillon, CEO of Ulta Beauty.

"More than ever before, now is the time for innovation in retail. This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values. We are thrilled to bring our beauty expertise, unparalleled assortment and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.”

Using Ulta Beauty at Target online, customers will be able to access free shipping for qualifying orders and Target’s same-day fulfillment services, as well as drive up, order pickup and same-day delivery at participating store locations. 

According to the partners, Ulta and Target currently have more than 100 million active loyalty program members combined across Target Circle and Ultamate Rewards.