218
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
By
AFP
Published
Oct 18, 2021
Download
Download the article
Print
Text size

US regulators warn firms over fake online reviews

By
AFP
Published
Oct 18, 2021

Hundreds of companies ranging from Amazon to Google have been warned against resorting to bogus customer reviews, US regulators said, signalling a crackdown on misleading endorsements that have proliferated online.


Amazon was amongst the companies warned - Photo: - Reuters



The Federal Trade Commission has sent warning letters to some 700 companies, which could be fined if they violate rules about reviews.

An entire industry has cropped up that helps companies burnish their images online, including some services which employ fake reviews or unscrupulous techniques to get negative critiques removed.

"The rise of social media has blurred the line between authentic content and advertising, leading to an explosion in deceptive endorsements," the federal agency said in a statement Wednesday.

The FTC said it targeted large companies and advertisers, while noting that getting one of the letters does not "in any way suggest" wrongdoing.

Fines can be as high as $43,792 per violation, the FTC said.

"Fake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses," said Samuel Levine, director of the agency's bureau of consumer protection.

Major firms like Coca-Cola, the toy manufacturer Mattel, Kellogg cereals or Airbnb and the website Expedia, were among the companies targeted for a warning.

 

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.